MELODY HENDERSON

NetJets is a fractional Jet ownership, with the largest private jet fleet in the world. This campaign repositions it as a truly premium brand through the use of it's celebrity owners

The L'Oréal Brand Matrix is a the leader in color trends.
Using 360 technology we created an experience for consumers and hair stylists to explore the latest trend — Color Melting. An interactive experience that allows the viewer to see detail images, tutorials and pro-tips for recreating the cutting edge hairstyles. 

http://terrygates360.com/matrix

We tap into the visceral anticipation of the grand opening of TJX stores.

In this series of :15 spots we follow the journey of a fab HomeGoods item— from the moment it's found in-store to it's "happily ever life" after it's brought home.

John Frieda defies the expectations of at home haircare. With a full line of superior salon quality products, they deliver on the promise to "expect perfect".

Curly Girl Collective is a global experiential based business whose sole goal is to empower, educate and celebrate woman of color with naturally curly hair. As a Co-founder and Creative Director my role is to establish, shape and execute all creative aspects of the brand. 

Press:
• FORBES
• TODAY SHOW
• ABC NIGHTLINE
• CURLFEST.COM

Stylescope is a quick 1-question quiz that reveals your personal home décor personality horoscope.

"Mobile Marketing Makeover with Melody" an HGTV-esque show for Small Businesses! It is an entertaining, informative episodic video series where I conduct 1:1 creative workshops with local Small Businesses. We share tips, tricks and tools to up-level their ads and solve their business needs. By humanizing the learning process and making it more entertaining, we can teach Small Businesses at scale how to use creative to get business outcomes on Facebook and Instagram.

HomeGoods has über fans, so why not use them as advocates. In a series of :15's we ask fans to "#show us your happy"

To commemorated the launch of the all-new BMW 1 Series in North America. We created a 134-page, leather-bound book. It contains the same VIN as the vehicle that the consumer purchased and a certificate of authenticity. With every new purchase of a 1 series owner received this one of a kind book.

The Gifter has one mission to find the perfect gift for everyone on her list this Christmas. Her secret weapon — T.J.Maxx, Marshall's and HomeGoods.

When we where tasked with finding a solution to solve the fact that HomeGoods does not have e-ccomerce, The Goods™ app was created. It is your sneak peek into the store, featuring daily photos of goods from every HomeGoods store nationwide.

Through the juxtaposition of old vs. new. This campaign encourages prospects to "Do what makes you happy" when it comes to home decor.

For the holiday season we created a digital campaign highlighting all the unique gifts that you can get from T.J.Maxx, HomeGoods and Marshalls. The iconic gold box represents the 3 stores and the gifts that come out are infinite!

Digital: A fun series of digital stop motion shorts highlighting various gifting options. 

Social: Flatlay visuals were curated to showcase gifts laid beside the campaigns iconic gold gift box. 

Citymeals-on-Wheels thanks the contributors who helped bring 2 million nutritious means to homebound elderly New Yorkers.

What does it mean to live a creative life? Take a look at my interview with the One Show - it will give you a little insight into what my creative outlets are and how it influences my work. 

CitiBank launched a campaign to make prospects and current costumers aware that you can earn double miles on restaurants and grocery stores.

When you have a skin problem all you really want is something that gets the job done. This campaign takes a strong stance against skin’s biggest issue: clogged pores, by personifying the products as female warriors that eliminate all pore clogging debris.

A series of global events aimed to educate, inspire and empower Small Businesses to leverage Facebook and Instagram to grow their businesses. As a cross functional leader, I built the creative curriculum and strategy to level the playing field for Small Businesses to create content.

BeechNut was differentiated by leveraging their small size, which allow them to focus on the small details that their larger competitors can't.

Mobile Studio is a program that empowers Small businesses to build great creative using just their mobile phone and a few creative apps.